Strategy

Define a vision and approach for reaching target audience with content that will inspire and motivate target to take action

• Target market and persona definitions
• Market segmentation & Routes to market 
• Messaging & Value proposition 
• Omni channel strategy
• KPIs

Technology

Implementation and use of a marketech stack has become a differentiating go-to-market attribute for today’s successful enterprises

• Martech integration into ERP system
• Design and publishing capabilities
• Data analytics
• SEO optimization

Content

Content has become the table stakes for all modern organizations. Customers expect high-quality, consistent content from their vendors and partners.

• Curation and packaging
• Writing and editing
• Planning and schedule management
• Impact analysis

Campaigns

Campaigns are critical to success as they drive actions for the target audience and can be designed for any period of time (short, long)

• Campaign design
• Content curation
• List creation and management
• Metrics tracking and reporting